Shred for Sustainability project with Ikon Pass and American Forests

Shred for Sustainability

Ikon Pass is committed to building and protecting the mountain playgrounds where everyone can shred. In collaboration with one of our partners in sustainability, American Forests, and with help from you, the mountain community, we are dedicated to fighting climate change from east coast to west coast, one tree at a time.

Throughout the 20/21 season, every first line you track, every turn you carve, every lap you make, it all adds up. On April 11, eligible pass holders who claim the coveted top 10 spots on any North American Ikon Pass destination leaderboard will each have a chance to claim 50 trees planted in their name.

In addition to scoring some serious shred totals, these pass holders will join the fight against climate change and help to plant over 22,500 trees in 6 Ikon Pass mountain communities across the USA.


  • A tribute – with honors of shred – on the Lifted blog
  • 50 trees planted in their name
  • An invitation to participate in a tree planting event, pending availability in the local area
  • A commemorative patch for their elevated participation
A dense green forest on a sunny day. Shred for Sustainability initiative.
Group of people planting trees. Shred for sustainability initiative.
American Forests Logo


American Forests creates healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water and wildlife. We advance our mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building.

How to make your season count

  • Download the Ikon Pass App
  • Visit your favorite participating Ikon Pass destination*
  • Scan your Ikon Pass or Ikon Base Pass
  • Start the tracking feature on your app so every vertical foot counts
  • On April 11, whomever makes the top 10 at each North American Ikon Pass destination leaderboard will be entered into the contest for a chance to get 50 trees planted in their name.**
*Contest is limited to North American destinations only
**Subject to verification of eligibility and compliance with the terms of the Official Rules

6 Tree Planting Projects


NO PURCHASE NECESSARY.  The “Ikon™ Pass Shred for Sustainability 2020-2021” Contest is subject in all respects to the complete Official Rules available by visiting the contest webpage located at or by sending a S.A.S.E. to “Ikon™ Pass Shred for Sustainability 2020-2021” Contest – Rules Request” c/o Alterra Mountain Company, 3501 Wazee Street, Suite 400, Denver, Colorado 80216, Attn: Shred for Sustainability (VT residents may omit return postage). Open only to entrants who, as of the entry date, are permanent legal residents of the fifty (50) United States and the District of Columbia and Canada (excluding residents of the Province of Quebec) who are at least 18 years of age or older and who have reached the age of majority in the province or state in which they reside.  The contest is void where prohibited or restricted by law.  Contest entry period begins at 8:30a.m.Mountain Time (“MT”) on Thursday, October 1, 2020 and ends at 5:00p.m. MT on Sunday, April 11, 2021 or the date of the last day of the Ikon™ Pass 2020-2021 winter season, whichever occurs first.  LIMIT: One (1) entry per person (regardless of method of entry) or address (physical or email).  Entry methods, limits, restrictions and instructions, and prize information, requirements and restrictions are set forth in the Official Rules.  Sponsor:  Alterra Mountain Company, 3501 Wazee Street, Suite 400, Denver, Colorado 80216.

Click here to view complete Official Rules.